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<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN"> <html xmlns="" xml:lang="en" lang="en"> <head> <title>Dissonance cognitive definition simple</title> <meta http-equiv="content-type" content="text/html; charset=UTF-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1" /> <!-- no sidebar META --> <meta name="description" content="Dissonance cognitive definition simple" /> <meta name="keywords" content="Dissonance cognitive definition simple" /> <style> #initialloading_inner { font-family: sans-serif; font-size: 16px; font-weight: bold; width: 300px; height: 25px; text-align: center; border-radius: 5px; background-color: black; color: white; padding: 20px; z-index: 100; bottom: 0; left: 0; margin: auto; position: absolute; top: 0; right: 0; opacity: 0.8; } #initialloading { top:0; left:0; height:100%; width:100%; opacity: 0.5; background: white; position: absolute; z-index: 99; } </style> </head> <body> <div id="bodyRegion"> <div id="top-nav" class="section"> <div class="primary" id="top"> <div class="contents"> <ul class="nav"> <li>Home</li> <li>About</li> <li>Contact</li> <li>FAQ</li> </ul> <!-- /.nav --> <!-- /. <span style="font-size: 16px; color: #FFFFFF; padding-left: 60px;">View Our Holiday 2023 Hours - <a href="/contactUs" style="color:#90b54d";">Click Here</a></span> --></div> </div> <div class="secondary" id="status"> <div class="contents"><!-- e: status links --> <div id="cartBox" class="cart"><br /> <span class="button"><span></span></span> </div> <!-- /.cart --> </div> </div> <!-- e: status --> </div> <div id="wrap"> <div class="contents"> <div id="header" class="section"> <h3 itemscope="" itemtype="" id="logo"> <img itemprop="logo" src="" alt="Golden Eagle Coins" height="120" width="150" /> </h3> <br /> </div> <!-- e: navigation --> <div id="body" class="section"> <div class="full-width"> <div class="breadcrumb"> <p> <strong><br /> </strong> </p> </div> <div itemscope="" itemtype=""> <div id="product"> <h1 itemprop="name">Dissonance cognitive definition simple</h1> <div id="gallery"> <div id="big"> <img itemprop="image" src="" alt="1985 $20 Federal Reserve Note ERROR Butterfly Fold AU" height="248" width="248" /> </div> <ul class="thumbs"> <li> <img src="" alt="" height="76" width="76" /> </li> </ul> </div> <!-- /#gallery --> <div id="information"> <div class="main"> <ul class="info"> <li> <div id="product_just_stars" class="reg"></div> </li> <li> <span class="label">Dissonance cognitive definition simple. We then try to consciously or unconsciously reduce this discomfort Cognitive Dissonance. Fritz Heider is typically credited with first noting, in 1946, the concept within social psychological theory. Cognitive dissonance is a concept in social psychology. When inconsistency occurs, people experience an unpleasant psychological state that motivates them to reduce the dissonance in a variety of ways (see dissonance reduction ). Mar 25, 2015 · An accuracy and a (3) redundancy (number of redundant ideas remembered) effects occur when three representations are presented in a sequence. Click for English pronunciations, examples sentences, video. Psychologie. But when the dissonance is extreme or there’s a huge disconnect between two conflicting Cognitive dissonance theory has a long and esteemed history in social psychology. The cognitive dissonance theory (CDT) of Leon Festinger describes how humans adjust actions and behaviors in the presence of personal beliefs. May 2, 2022 · While consumer behaviour is the key to building and implementing a successful marketing strategy, the cognitive dissonance theory is one of the most important attributes of consumer behaviour itself in terms of attitude and belief changes on products or brands. I then examine the evolution of dissonance as it emerged from a theory focused solely on the inconsistency among cognitions to a more complex set of principles that accommodated the voluminous data Jan 1, 1984 · Publisher Summary. In addition to shedding new light on the effects of attitude-behavior discrepancies, this Nov 21, 2023 · Cognitive dissonance refers to the psychological theory of an individual acting contrary to their beliefs. Il faut savoir que la dissonance cognitive peut être considérée comme un état motivationnel. Because this situation produces feelings of Feb 3, 2021 · Both types of cognitive dissonance are equally important for the brands, but the first of these is a bit simpler, so let’s explore it first. These sort of thoughts are called cognitive distortions. Oct 24, 2023 · Cognitive dissonance refers to a situation involving conflicting attitudes, beliefs, or behaviors. Feb 13, 2021 · The process of cognitive dissonance takes place in four phases: (1) inconsistency between cognitions, (2) state of dissonance, (3) reduction strategy, and (4) relief from dissonance (Devine et al. com/cognitive-dissonance/Enroll in my 30 Day Brain Bootcamp: https://practicalpie. modifier. Le terme désigne également la tension qu'une personne ressent lorsqu'un comportement Nov 21, 2023 · Post-purchase dissonance is also known as post-purchase regret, buyer's remorse, or post-purchase cognitive dissonance. The very simplicity of the core of the theory is its greatest strength and most serious weakness. 1. Asch Conformity Experiment: The Power Of Social Pressure. This can result in personal growth and In psychology, cognitive dissonance occurs when a person holds contradictory beliefs, ideas, or values, and is typically experienced as psychological stress when they participate in an action that goes against one or more of them. Umbarkar, Assistant Professor, Dr. Y. The discomfort that arises from cognitive dissonance creates a sense of tension and anxiety, which can be resolved by changing one’s beliefs or behavior. Your brain then tries to rationalize the option you chose so you can feel like you made a good decision. DISSONANCE definition: 1. According to this theory, when two actions or ideas are not psychologically consistent with each other, people do Nov 21, 2023 · Cognitive dissonance may occur when (1) a person has to decide something, (2) when there is forced compliance, or (3) when something requires effort to achieve. 2. Carlsmith, in International Encyclopedia of the Social & Behavioral Sciences, 2001 1 Foundations of Dissonance Theory. By postulating that an internal, cognitive, and moti-vational conflict state can play a determining and often counterintuitive role in the production of manifest behaviors, cognitive dissonance and the theoretical Dec 25, 2023 · The cognitive dissonance theory is also used to stimulate positive social behaviour. Thus, we may ignore or dismiss the facts to comfort our minds. Exemple : La plupart des individus rencontrent la dissonance cognitive et doivent adapter leur comportement pour concilier leurs différentes valeurs. Smokers know that smoking is bad for their health, yet they continue to smoke. Many of us have been here yet do not know it is a well-known concept backed up by research. For example, when people smoke (behavior) and they know that smoking causes cancer (cognition), they are in a state of cognitive dissonance. Post the Definition of Feb 3, 2024 · Cognitive dissonance, which refers to discomfort felt when a person acts against his/her own opinions and interests. A woman, “Mrs. Cooper, K. See examples of COGNITIVE DISSONANCE used in a sentence. 23): “Attribution theory deals with how the social perceiver uses information to arrive at causal explanations for events. The clashing cognitions may include ideas, beliefs, or the knowledge that Cognitive dissonance is a term for the state of discomfort felt when two or more modes of thought contradict each other. Cognitive restructuring is the therapeutic process of identifying and challenging negative and irrational thoughts, such as those described in the birthday example. See examples of COGNITIVE used in a sentence. See ‘Meaning & use’ for definition, usage, and quotation evidence. This theory proposed that people attempt to maintain consistency among their beliefs, attitudes, and behaviours. Rationalization (making excuses) is often involved in reducing anxiety about conflicting cognitions. By removing consumers' dissonances, marketers are able to not only acquire new or Cognitive consistency is one of the earliest concepts associated with social psychology. Learn more. I then examine the evolution of dissonance as it emerged from a theory focused solely on the inconsistency among cognitions to a more complex set of principles that accommodated the voluminous data Nov 22, 2022 · Cognitive Dissonance: A Study of P ost Purchase Behaviour of Consumers in the Context of Premium Price Pro ducts Dr. She attracted a group of followers who left jobs, schools, and Apr 22, 2024 · Cognitive dissonance is what happens when you feel one way but behave in a different one, or when you're confronted with two pieces of information or beliefs that The central thesis of cognitive dissonance theory (Festinger, 1957) is that when two beliefs are inconsistent, individuals experience negatively arousing cognitive conflict (called dissonance). The theory of cognitive dissonance is elegantly simple: it states that inconsistency between two cognitions creates an aversive state akin to hunger or thirst that gives rise to a motivation to reduce the inconsistency. These emotions can prompt negative reactions and behaviors, such as returning the Jan 25, 2024 · Negotiation: 2 Psychological Strategies That Matter Most. Because the dissonance is aversive, the individuals try to reduce it by changing one or the other beliefs. , hunger). It is presumed to involve a state of heightened arousal and to have characteristics similar to physiological drives (e. Sep 21, 2023 · Cognitive dissonance is the state of mind that occurs when you are simultaneously entertaining two or more opposite ideas. Sometimes the truth hurts, especially if it contradicts what we believe. Dec 30, 2020 · Cognitive dissonance is a ubiquitous phenomenon which can be applied in various fields potentially. Cognitive dissonance is a psychological Jan 2, 2023 · Cognitive dissonance is that mental space of discomfort, angst, guilt or shame associated with the decisions you’re making or the beliefs you’re questioning. May 28, 2019 · To acquire a better understanding of the theory, we advocate a stronger focus on the nature and consequences of the cognitive dissonance state itself. Examples of cognitive dissonance in a Sentence. Jul 23, 2021 · The fourth dissonance phenomenon, and the last one we will study, involves the disconfirmation of someone’s belief (a belief is disconfirmed when there is clear evidence that it is false). When they encounter two cognitions (attitudes En psychologie sociale, la dissonance cognitive est la simultanéité de cognitions qui entraînent un inconfort mental en raison de leur caractère inconciliable ; ou l'expérience d'une contradiction entre une cognition et une action. Sheetal K. A little more than 60 years ago, Leon Festinger published A Theory of Cognitive Dissonance (1957). It’s fundamentally about the tension, or dissonance, that we experience when we hold two or more contradictory beliefs, values, or attitudes. This is an example of cognitive dissonance that manifests as guilt. Shared knowledge enables us to interpret the . Aug 3, 2021 · Cognition, Theories. psychologist Leon Festinger in the 1950s, the theory seeks to explain how people reduce psychological discomfort and achieve emotional equilibrium in the face of inconsistent beliefs or behaviors. The state of the empirical findings to move toward a more comprehensive view of dissonance is reviewed in the chapter. It occurs when there is an inconsistency between two cognitions or when one’s behavior conflicts with their beliefs or values. Sens 1. C'est-à-dire que plus un individu la ressent, plus il tentera de lutter et de la diminuer pour retrouver un équilibre cognitif COGNITIVE definition: 1. Cognitive dissonance is the mental stress people feel when they hold two contradictory ideas in their mind at the same time. It may also be expressed in words or thoughts. Dissonance is opposite of assonance, and similar to cacophony, which is also a use of inharmonious sounds. Next, we emphasize the actual lack of standardization, both in the ways to induce cognitive dissonance and to assess it, which impairs the comparability of the results. S. This situation is stressful for your brain, so it wants to quickly pick an option to resolve the conflict. g. This paper examines the origins of the theory and the controversies it engendered. Cognitive Dissonance. Thus, cognitive dissonance creates a motivational drive in an individual to reduce the dissonance Post purchase cognitive dissonance refers to a psychological phenomenon encountered by individuals after making a purchase. The clashing cognitions may include ideas, beliefs, or the knowledge that Jan 3, 2024 · Here are five examples of cognitive dissonance theory in real life: 1. Jun 19, 2022 · The following tips consider its use or presence in therapy. After all, it feels comfortable and reassuring when what Cognitive dissonance. May 16, 2020 · Definition. Leon Festinger - Cognitive Dissonance, Social Psychology, Theory: While at the University of Minnesota, Festinger read about a cult that believed that the end of the world was at hand. For example, when making a difficult decision In simple, the clash of minds when we must choose from the choices can be called as cognitive dissonance. 1994 ). Investors and financial professionals alike may find themselves grappling with contradictory notions, affecting their decision-making processes. This chapter makes a theoretical case for broader interpretations of cognitive consistency and dissonance that go beyond the relation between attitudes and behavior. The occurrence of cognitive dissonance is a consequence of a person's performing an action that contradicts personal cognitive dissonance: [ dis´o-nans ] discord or disagreement. Definition of Dissonance. Imagine this internal conflict as a sort of mental tug-of-war, demanding resolution for peace of mind. A person typically holds beliefs and values, and cognitive dissonance occurs when a person behaves in a way that does not align with his belief. Cette intolérance le conduit alors à réduire ce désaccord d'une façon ou d'une autre, c'est-à-dire à réduire la dissonance. It states that people have some persistent beliefs about their physical and social environment, and try to behave in a self-consistent manner. Cognitive dissonance is a state of psychological discomfort that occurs when a person holds two or more conflicting beliefs, values, or ideas. In the field of psychology, cognitive dissonance is the mental discomfort (psychological stress) experienced by a person who simultaneously holds two or more contradictory beliefs, ideas, or values. Cognitive dissonance is an important social psychological principle that can explain how attitudes follow behavior in many domains of our everyday life. cognitive dissonance anxiety or similar unpleasant feelings resulting from a lack of agreement between a person's established ideas, beliefs, and attitudes and some more recently acquired information or experience. The definition of cognitive dissonance is the mental discomfort people feel when trying to hold two conflicting beliefs in their mind. In a state of dissonance, people may sometimes feel "disequilibrium": frustration, unsettled, dread, guilt, anger, embarrassment, anxiety, etc. It’s an uncomfortable state of mind when someone has contradictory values, attitudes dissonance: [noun] an instance of such inconsistency or disagreement. The study is interesting due to the fact that nowadays even simple chats on social media can Jan 15, 2018 · The concept and measurement of cultural consonance is derived from a cognitive theory of culture (D’Andrade, 1995; Kronenfeld, 2011). Smoking is a classic example of cognitive dissonance. It rests on the premise that Cognitive dissonance is a theory developed by social psychologist Leon Festinger in 1957. A necessary precondition for these effects is that descriptive formats are placed before depictive formats. Find 39 different ways to say DISSONANCE, along with antonyms, related words, and example sentences at Thesaurus. It is a common phenomenon that most people have experienced at some point. A central aspect of the analysis is the conceptualization of cognitive (in) consistency as a relation between propositional beliefs. Inconfort psychologique généré par la croyance en des idées ou des valeurs qui se contredisent . The theory of cognitive dissonance proposes that people are averse to inconsistencies within their own minds. D. This experience is characterized by feelings of discomfort or anxiety, typically stemming from a sense of guilt or buyer’s remorse. a state in which there is a difference between your experiences or behaviour and your beliefs…. Cognitive Dissonance Examples In Brand Design and Mar 23, 2023 · Cognitive dissonance happens when these values and beliefs contradict your true feelings and behaviors, which might be vulnerability, sensitivity, and emotional expressiveness, Tzall says. For instance, people who try but fail to quit smoking cigarettes naturally suffer lowered self-esteem (Gibbons, Eggleston, & Benthin, 1997). It has generated hundreds and hundreds of studies, from which much has been learned about the determinants of attitudes and beliefs, the internalization of values, the consequences of Cognitive Dissonance in Everyday Life. connected with thinking or conscious…. Most people think of themselves as ethical. What is Cognitive Dissonance? Cognitive dissonance is a theory proposed by Leon Festinger in the 1950s. The clashing cognitions may include ideas, beliefs, or the knowledge that Apr 19, 2018 · an unpleasant psychological state resulting from inconsistency between two or more elements in a cognitive system. When there is inconsistency in belief and action – or cognitive dissonance – we experience a feeling of discomfort. Cognitive dissonance is a phenomenon wherein discomfort occurs due to contradicting beliefs. Several variants of this theory have also Cognitive dissonance is a term for the state of discomfort felt when two or more modes of thought contradict each other. We know that smoking is bad for our health and understand all the adverse effects of Apr 29, 2020 · Cognitive dissonance refers to a situation involving conflicting attitudes, beliefs or behaviors. ”. This article explores the nuances of cognitive Jan 1, 2016 · The cognitive dissonance theory is one of the most influential theories in social psychology. When Apr 25, 2024 · Cognitive dissonance is a psychological phenomenon that occurs when a person experiences discomfort due to conflicting beliefs or actions. One of the most popular cognitive approaches to the study of motivation has been the theory of cognitive dissonance, first systematically studied by the American psychologist Leon Festinger. Patil Institute of M Cognitive dissonance is a theory of psychology that translates into “thought conflict. When the ideas have ethical dimensions, this discomfort is called moral dissonance. En psychologie sociale, la dissonance cognitive est la tension interne propre au système de pensées, croyances, émotions et attitudes ( cognitions) d'une personne lorsque plusieurs d'entre elles entrent en contradiction les unes avec les autres. a combination of sounds or musical notes that are not pleasant when heard together: 2…. Cognitive definition: of or relating to cognition; concerned with the act or process of knowing, perceiving, etc. Smoking and Health Beliefs. Cognitive dissonance theory itself suggests that if patients are investing time, money, and emotional effort in the therapy, they will be likely to work hard to reach their therapeutic goals in order to justify their efforts. Information that is inconsistent with our beliefs can produce dissonance. Festinger's theory of cognitive dissonance has been one of the most influential theories in social psychology. Dissonance is the result of inconsistency between two or more cognitions, and these cognitions may represent one’s attitudes, thoughts about one’s behavior, or other Definition. Let’s say you have a dog that you take for daily walks Cognitive dissonance is a term for the state of discomfort felt when two or more modes of thought contradict each other. La théorie de la dissonance cognitive. The applications of cognitive dissonance are quite common-place. This can lead us to avoid the information, or to ignore it, or to dismiss, or to Apr 26, 2024 · Psychology an uncomfortable mental state resulting from conflicting cognitions; usually. Smoking and alcohol consumption. Dissonance is the use of impolite, harsh-sounding, and unusual words in poetry. A status quo that harms people with fewer rights. As originally formulated (Festinger, 1957), cognitive dissonance is induced when a person holds two contradictory beliefs, or when a belief is incongruent with an action that the person had chosen freely to perform. Dec 28, 2023 · Cognitive dissonance is a term used in psychology to describe the feeling of discomfort when one is confronted with facts or information that is in conflict with a firmly held belief. Ignoring the facts. First proposed by U. However, in the 1950s, a flurry of psychological theory incorporated the term, with various applications and improvisations. This produces a feeling of mental discomfort leading to an alteration in one of the attitudes, beliefs, or behaviors to reduce the discomfort and restore balance. The identified effects are analyzed in terms of the concept of cognitive dissonance. Specifically, it focuses on the relationships among cognitions Researchers in consumer behavior have attempted to relate attitude change, information seeking, and brand loyalty to the concept of cognitive dissonance. Cognitive dissonance can lead to a feeling of unease, tension, or stress, as Cognitive dissonance definition: anxiety or discomfort that results from simultaneously holding contradictory or otherwise incompatible attitudes, beliefs, or the like, such as when someone likes a person but disapproves strongly of one of their habits. It is the discomfort felt by a person who holds conflicting ideas, beliefs or values at the same time. . Jan 23, 2024 · Negative effects of cognitive dissonance could include: Staying too long in harmful groups, workplaces, or relationships. But studies show that most people also frequently lie and cheat in ways Sep 21, 2022 · Often, cognitive dissonance creates a mild discomfort and won’t cause a huge disruption in your life. Rationalization. The clashing cognitions may include ideas, beliefs, or the knowledge that What does the noun cognitive dissonance mean? There is one meaning in OED's entry for the noun cognitive dissonance . The existence of such inconsistency causes mental discomfort and motivates the individual to take some actions to reduce or eliminate it. Cognitive dissonance occurs when a cognition that a person holds follows from the obverse of another. Explanation: Nov 30, 2021 · La théorie de la dissonance cognitive repose sur la recherche perpétuelle d'une cohérence entre attentes et actions. com. It examines what information is gathered and how it is combined to form a causal judgment”. Defense of abusers or harmful group dynamics. Cognitive dissonance is a term for the state of discomfort felt when two or more modes of thought contradict each other. Cognitive dissonance refers to the sense of unease and discomfort people experience when there is an inconsistency between what they think or how they act and what they perceive in the world. Festinger étudie les stratégies de réduction de la tension Dec 31, 2011 · The theory of cognitive dissonance [1] concentrates on creating knowledge about important psychological processes of individuals. Although everyone has some cognitive distortions, having too many is closely linked to mental illnesses such as depression However, we skip exercise and sit at a desk all day, forget to commit ourselves to eating nutritious food and getting adequate sleep and later feel guilty. Here’s a simple breakdown of its function: Encourages Change: Cognitive dissonance often leads people to change their beliefs or behaviors to relieve discomfort. Apr 12, 2021 · Learn more about Cognitive Dissonance on my blog! https://practicalpie. Since cognitive dissonance refers to the intricacies of human nature, how we see ourselves, how we interact with others and how we perceive the world and how we Cognitive dissonance is a term for the state of discomfort felt when two or more modes of thought contradict each other. May 30, 2023 · Here’s a look at some everyday examples of cognitive dissonance and how you might come to terms with them. J. To reduce their dissonance, smokers may deny the risks of smoking, downplay the health consequences, or find ways Mar 14, 2024 · Cognitive dissonance, a psychological state stemming from conflicting beliefs, attitudes, or behaviors, holds significance in the finance industry. Picking up after your dog. Other actions based on cognitive dissonance are campaigns against littering, against racism, and against traffic violations. Apr 19, 2024 · cognitive dissonance, the mental conflict that occurs when beliefs or assumptions are contradicted by new information. Il s'agit de la théorie selon laquelle l'individu ne tolère pas le désaccord pouvant advenir entre des éléments de son univers cognitif. The clashing cognitions may include ideas, beliefs, or the knowledge that The theory of cognitive dissonance has been a trailblazer in our field in at least three different ways. Three common cognitive biases are fundamental attribution error, hindsight bias, and confirmation bias. connected with thinking or conscious mental processes: 2. It was proposed and developed by Leon Festinger ( 1957 ). M. May 15, 2023 · Cognitive dissonance refers to the psychological discomfort that arises from holding conflicting beliefs, attitudes, or behaviors. Jan 15, 2024 · Cognitive dissonance is the discomfort a person feels when their behavior does not align with their values or beliefs. This chapter examines those relationships and proposes a new definition of cognitive dissonance. Induce effort. In other words, cognitive dissonance is the Cognitive dissonance definition: . Dans sa théorie de la dissonance cognitive, L. In this state, people may feel surprise, dread, guilt, anger, or embarrassment. Heider (1958) believed that people are naive psychologists trying In simple terms, a dissonance is an inconsistency in cognitive elements, which can be knowledge, opinions, beliefs, or the behaviours of an individual. Cognitive dissonance was defined by Leon Festinger as an aversive psychological drive state that when experienced we are motivated to reduce (Festinger 1957 ). Jun 11, 2023 · A formal definition is provided by Fiske and Taylor (1991, p. Bystander Effect And The Diffusion Of Responsibility. People tend to prefer it when their attitudes align with their perceptions. One example of this is encouraging the use of prophylactics in different parts of the world. Blaming the wrong person or entity for a mistake. Mar 25, 2019 · Cognitive dissonance has been one of the most enduring and successful theories in the history of social psychology. It offers one explanation for why people sometimes make an effort Jul 20, 2023 · : psychological conflict resulting from incongruous beliefs and attitudes held simultaneously. We would like to show you a description here but the site won’t allow us. Lies becoming more important than the truth. . cognitive: [adjective] of, relating to, being, or involving conscious intellectual activity (such as thinking, reasoning, or remembering). Keech,” reported receiving messages from extraterrestrial aliens that the world would end in a great flood on a specific date. This approach is based on Goodenough’s (1956) definition of culture as that which one must know in order to function effectively in a given social setting. In other words, it is a deliberate use of inharmonious words, phrases, or syllables intended to create harsh sounding effects. However, cognitive biases can also distort our thinking, leading to poor decision-making and false judgments. The unease or tension that the conflict arouses in people is relieved by one of several defensive maneuvers: they reject, explain away, or avoid the new information; persuade themselves that no conflict really exists; reconcile COGNITIVE DISSONANCE definition: 1. com/ Apr 19, 2018 · a theory proposing that people have a fundamental motivation to maintain consistency among elements in their cognitive systems. Ways people may decrease cognitive The meaning of COGNITIVE DISSONANCE is psychological conflict resulting from incongruous beliefs and attitudes held simultaneously. La théorie de la dissonance Oct 16, 2023 · Kids Encyclopedia Facts. The writers review the consumer behavior literature relating to cognitive dissonance, critique the research, and provide some directions for future research. Oct 31, 2018 · Cognitive biases increase our mental efficiency by enabling us to make quick decisions without any conscious deliberation. Nov 30, 2020 · Cognitive dissonance is a mental conflict that occurs when your beliefs don’t line up with your actions. Jan 12, 2017 · Definition. The core notion of the theory is extremely simple: Dissonance is a negative drive state that occurs whenever an individual simultaneously holds two cognitions that are psychologically inconsistent. Cognitive dissonance may cause people to update their beliefs and values to match their behaviors in order to cope with their discomfort. 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